After over 20 years of partnership, Owen’s market becomes Kroger

Crew members put up a new Kroger sign on Monday, Aug. 17, at the former Owen’s grocery store location at 2718 Guilford St., Huntington. Other changes in the switch from Owen’s to Kroger include new light installation and the use of the Kroger App for customers.
Crew members put up a new Kroger sign on Monday, Aug. 17, at the former Owen’s grocery store location at 2718 Guilford St., Huntington. Other changes in the switch from Owen’s to Kroger include new light installation and the use of the Kroger App for customers. Photo by Katelynn Farley.

After being in partnership with Kroger since July 1998, the Huntington grocery store Owen’s, located at 2718 Guilford St., is officially changing its brand, now running under the Kroger brand name.

There will be very few noticeable changes to the former Owen’s location for local shoppers. A Kroger sign was put in at the Huntington location to replace the Owen’s signage on Monday, Aug. 17, and according to Marketing Manager Eric Halvorson, engineers will be installing new LED signs for energy efficiency. Shoppers will now use the www.kroger.com website or the Kroger mobile app rather than the owensmarket.com website or the Owen’s app.

Owen’s Plus cards will continue to function for customers. Most importantly, Halvorson says the associates who have worked under the Owen’s name will still be present, ensuring that stores are full, fresh, friendly and clean, now under the Kroger banner.

Kroger has been part of the Indiana landscape for many years, with stores serving and investing in Hoosier communities and providing jobs since at least the 1920s.

The Owen’s reputation for value and excellent service fit well with the ideals of Kroger. The companies rose from similar hard-working American roots when Barney Kroger opened his first store in 1883.

"Throughout the public health crisis, our entire team of 500,000 associates has worked tirelessly to provide a safe environment for our customers and each other, with open stores, ecommerce solutions and an efficiently operating supply chain so that our communities have access to fresh, affordable food and essentials, said Rodney McMullen, CEO and chairman of Kroger.

"At Kroger, our purpose is to feed the human spirit, which means we are driven to do more and help make the lives of those around us better, especially in times of uncertainty. I'm so proud of our associates' ongoing commitment to being there for our communities when they need us most."